I contributed to building the e-commerce platform for Treelogy, a sustainability-driven brand focused on selling premium Moringa-based products under the philosophy: People Care, Earth Care, Future Care.
Key Objectives
- Create a high-converting storefront aligned with eco-conscious branding.
- Empower the marketing team to manage content, products, and promotions via a custom CMS.
- Provide a seamless shopping experience optimized for mobile and international users.
My Contributions
- E-Commerce Development:
- Product catalog with variants, inventory tracking, and promotional pricing.
- Integrated checkout system with payment gateway and shipping logic.
- Custom CMS for managing:
- Products, orders, blog content, and landing pages without developer input.
- UX Optimization:
- Fast-loading, responsive UI with clean, natural design reflecting the brand.
- Multi-device testing for frictionless mobile shopping.
- Technical Enhancements:
- SEO-optimized structure and meta-data handling.
- Future-ready architecture to support expansion (subscriptions, internationalization, etc.).
Impact
- Enabled Treelogy to launch a scalable online store with full control over product and content management.
- Increased conversion potential with a smooth user experience and engaging storytelling.
- Set the foundation for data-driven marketing, remarketing, and customer retention.